Travel & Tourism

There is a great and challenging future for travel and tourism, with a rising global middle class looking to share and experience new places and cultures, and the reality of hitting planetary boundaries for carbon and other pollutants, water scarcity, and biodiversity loss. Here are some of the questions we are asking about the future of travel and tourism.

We ask these 3 key questions when looking at the future of all industries.

  1. How will you intertwine the Triple Bottom Line of Planet, People, and Prosperity?

  2. Where are the Moments of Courage you need?

  3. What Key Questions will unlock new mental models?
We encourage you to push beyond ESG reporting, to harness exponential technologies and take Courageous Actions to Build Forward.

The Triple Bottom Line

  • What will you do if the price of Carbon is $170 a ton, and plastics come with a heavy recycling price?
  • In a world that cannot sustain the output of 8-9 billion people driving, flying, cruising and emitting GHG and discarding plastics, what is the new planetary positive version of travel and tourism?
  • How to protect the local cultures while enabling economic development from tourism?
  • How to pay a living wage for all in a competitive market?
  • How to reframe the mindset of travel and tourism to create a global community of Environment and Culture Nurturers.
  • How to build digital+analogue travel and tourism business-models.

The Courage Needed

Creating a zero footprint, highly inclusive industry.

The Question to Ask

How to lead the world in creating a zero footprint industry.

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