Courage the Future is the purpose statement for our company Be Courageous. If you look in the dictionary, courage is listed as a noun. We think that’s only half right. We are challenging the dictionary: We believe that courage is also a verb. Inside all of us, we have an abundance of courage. What we have lost is the connection to the bridge from knowing that courage exists, and getting consistent access to it.

When we turn courage into a verb, it asks, “What is the courage necessary in this moment? How do I courage this conversation? How do I courage this project?” These thoughts start to completely shift our thinking, the way our imagination and intuition works; the connection that we have to the self and the future.

How do we actually Courage the Future? What is necessary? What do we need to step into today to create tomorrow? If we took a bold courageous action today, how could that shape and shift what the future could become? How do we create and take that next step? Our work over the last several years has been pioneering, balancing and role modeling the idea of courage as a verb.

Over these years, we learned that to courage the future is a form of currency. Typically, in transactions with clients, we’re trading money, time, resources. When we thought deeper about what is the currency that brings us together in our work? What are we actually exchanging? What value are we building, storing and spreading?