The Secret Ingredient to Transformation

Whether you’re looking to transform your business or your life, it can often feel paralyzing. Where do you start? How do you stay on track?

Written by:

Kyle Hermans

CEO & Co-Founder
Transformation Be Courageous

The main ingredient needed for transformation

Take a few seconds to write down or draw what comes to mind when you hear the word, “Transformation.” 

Is it a butterfly’s birth from a cocoon, the change of seasons, developing a new product line or company strategy, getting stronger physically, or becoming a future-ready leader

What do you care about so much that you know you’ll follow through? 

How are you trying to transform yourself, your team, or your company?

Are you going to transform with the world or stay stagnant and let the future bypass you?

Top 3 transformations companies are looking to make

As a transformation agency, we’re tuned in to what companies and leaders want to change from our clients around the world. And we help leaders and organizations step into courage to make these changes happen.

There have been a few ways we’ve seen companies wanting to transform:

Improving company culture – Companies want to turn stagnant, one-dimensional, sometimes toxic work cultures (which often lead to high turnover) into a diverse environment where employees thrive toward company success. We’ve been helping transform teams from transactional dynamics to relational ones, all while reaching the outcome the organization is trying to achieve. 

Elevating leaders – Companies and individuals have come to us wanting to develop future-ready skills, lead their teams with more courage and clarity, foster breakthroughs in their organization, and realize their full leadership potential.

Modernization – Legacy companies are asking for help to transform into positive-impact, digital, and eco-friendly organizations while holding to the foundational best parts of who they are. It’s one of our most fulfilling roles to help companies monetize doing great things for the planet! Win-win!

What does it to take to transform?

The main ingredient you need to make any transformation, big or small, is, you guessed it, Courage. You must have the courage to care about something so profoundly that the alternative of it not happening becomes worse than the work it takes to make the change. 

So back to our initial question: What do you care about? 

Do you care about the impact you’re making? The people who manufacture your products and services? Do you care about the life cycle of your product? The people inside your company? The legacy you’re leaving? 

What has to transform, and who do you and your organization need to become in order to achieve those things?

Transformation means having the courage to care about something enough to make the change needed. The courage to care is what sets the action in motion.

The Transformation Continuum

Courage to Care Continuum Transformation

We developed this Transformation Continuum to visualize what it takes to make lasting changes, breakthroughs, and growth. 

On the left-hand side: Realize Your Potential. 

This is you working on your inner self: Building your courage muscle, defining your purpose, and working on your mindset

On the right side: Realize Your Future. 

This is where you connect to what you want externally in your future, what you want to do in the world. The growth you achieve from your inner self will affect your external life. 

The two sides rely on each other. 

In the center: The Courage to Care and Act. 

As the engine of transformation and growth, courage enables people to overcome obstacles, take a bold new direction in their personal or professional lives, or simply make a difficult call to a loved one. It’s the accelerator for action.

You must have the courage to care in order to set the continuum in infinite motion to realize your potential and your future. 

 What is in the center of your transformation continuum that will propel your growth?

Transformation example, using the courage to care

Say your doctor tells you that your cholesterol is through the roof and you must make some health changes or risk having a heart attack sooner than later. Suddenly, you realize, “Holy crap, I may not be at my kids’ graduations and weddings.” 

You care about your kids so much it compels you to start realizing your potential, to the point it even feels like you have no choice. You work on healthier habits. Then, you start seeing your health shift for the better with lower numbers and more energy. Seeing results motivates you to keep going, and you keep dipping into your courage to care by keeping your kids in the front of your mind.

The continuum is not a one-and-done event. Ride the continuum continuously to keep evolving in life, both professionally and personally.

Transformation Plan Tool

Tap into your courage to care to achieve the changes you, your team, or organization want to make.

If you’re already a high performer, watch out, you’re about to go into hyperdrive!

Need help transforming your teams, company, or self? Call us; we’re your transformation agency here to help!



Editor: Shannon Guyton


Corporate Fragility


Most of us agree that we are really only at the tip of a massive amount of change. The 2020s will be the decade of challenge for the globe.

Corporate Fragility


Most of us agree that we are really only at the tip of a massive amount of change. The 2020s will be the decade of challenge for the globe.

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