We address the 6Ws –
Who, What, Where, When, Why, Why Not
to uncover the Voice of Customers / Workforces / Leadership
We do this in three key research approaches.

BCRGS Icon Research

Getting to the Insights

We design and facilitate a series of real life immersive research activities to gather unmet needs, pain-points, beliefs and motivations, to uncover opportunities for your organization. Our research and synthesis is designed to reveal and understand the root causes behind real emotional responses to product experiences and brands, leadership, and culture.

Research Services


Looking to explore new opportunities and want to know where to start?

With informative research we guide the creation and development of new breakthroughs.

Customer Choice Drivers

Understanding what motivates consumer behavior.

Co Creation labs

Collaborating directly with customers to create innovative solutions.

Competitor Research

Understand your market, identify your competitors, their products and services, strengths, weaknesses and your opportunities.

Customer Interviews

Understand the voice of your customer in one on one and group discovery sessions.

Customer Journey Maps

Step into your customers shoes and create visual stories of your customers interactions with your brand, their critical touch points, pain points and moments of truth.

Emotional Analytics

Unlock your customer experience, communication, moods and emotions to create strategies that will improve your customer relationships.


Immerse, observe and study the daily lives, cultures, behaviors and interactions of your current and future customers to create meaningful offerings.

Experts Research

Tap into expert catalysts and their extensive advice, knowledge, experience and research to create new connections and solutions to your challenges and opportunities.

Jobs-to-be done mapping

Deconstruct the job your customers are trying to get done into specific steps to understand your customer’s needs and identify opportunities for growth.

Opportunity Scan, Usage and Attitude exploration

Identify and understand key markets, their usage behaviours and opinions and identify new growth opportunities to serve customers.

Qualitative Focus groups

Collaborate with key groups to explore and understand their perceptions, opinions, beliefs and attitudes towards an idea, product, service, concept and advertisement.


Prototype, test and iterate on designs and solutions at speed with customers, users and internal stakeholders until its ready to launch.

Walk-alongs / Shop-alongs

Accompany customers while they browse and shop for items, asking questions and explore motivations and behaviors throughout the experience.


You have ideas and are looking to know where to place your time, resources and investments?

With our evaluative research we support an iterative approach to refining and optimizing breakthroughs.

Concept Validation

Explore your idea, concept or products acceptability and adoption before it launches into the marketplace.

Executive Interviews

Evaluate your organizational future, culture, strategy, innovation, talent and skills at the executive level to unlock critical insights and themes.

Market Simulations

Create actual market situations and explore the effects, measurements and variables of a new product and service communications, features, functions and benefit.

Online Communities

Crowdsource great ideas and feedback by collaborating in dynamic online communities.

Persona identification and development

Understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user through developing profiles of your products' ideal customers.


Transform the way you run experiments, overcome challenges and validate ideas.


You have products and services in the market and you want to understand what to do next?

With our measuring research we measure and track the impact of your breakthroughs in the market.

Brand Tracker

Build better relationships with your core audiences through regular brand health check ins to evaluate and measure your impact and performance

Champions and Resistors Panels

Gain deeper perspective and understanding from those that love your product's and brand and those that resist them so you can better serve your audiences.

Micro Surveys

Stay up to date with important feedback and insights from your teams and customers through efficient effective surveys.

Be Courageous Partners with Oxford Leadership to Drive Global Transformation

Be Courageous Partners with Oxford Leadership to Drive Global Transformation

The partnership between Oxford Leadership and Be Courageous is based on shared values, a vision for transforming business for good, and a commitment to impactful changes across people, the planet, and profit margins.

Revealing the Characteristics of Courage

Revealing the Characteristics of Courage

Insights – and a twist – from the newest academic study on the psychology on courage in the workplace!

Courage Your Energy

Courage Your Energy

If you show up to a meeting with your shoulders slumped and your energy still in bed from hours prior, you are doing yourself and your team a disservice. Chances are, it won’t be a productive meeting.

You're in Great Company.

Our Client Partners Maximizing Their Decision Making.

Let's do this!

All research can be conducted digitally and/or in person.

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