We address the 6Ws –
Who, What, Where, When, Why, Why Not
to uncover the Voice of Customers / Workforces / Leadership
We do this in three key research approaches.
Understanding what motivates consumer behavior.
Collaborating directly with customers to create innovative solutions.
Understand your market, identify your competitors, their products and services, strengths, weaknesses and your opportunities.
Understand the voice of your customer in one on one and group discovery sessions.
Step into your customers shoes and create visual stories of your customers interactions with your brand, their critical touch points, pain points and moments of truth.
Unlock your customer experience, communication, moods and emotions to create strategies that will improve your customer relationships.
Immerse, observe and study the daily lives, cultures, behaviors and interactions of your current and future customers to create meaningful offerings.
Tap into expert catalysts and their extensive advice, knowledge, experience and research to create new connections and solutions to your challenges and opportunities.
Deconstruct the job your customers are trying to get done into specific steps to understand your customer’s needs and identify opportunities for growth.
Identify and understand key markets, their usage behaviours and opinions and identify new growth opportunities to serve customers.
Collaborate with key groups to explore and understand their perceptions, opinions, beliefs and attitudes towards an idea, product, service, concept and advertisement.
Prototype, test and iterate on designs and solutions at speed with customers, users and internal stakeholders until its ready to launch.
Accompany customers while they browse and shop for items, asking questions and explore motivations and behaviors throughout the experience.
Explore your idea, concept or products acceptability and adoption before it launches into the marketplace.
Evaluate your organizational future, culture, strategy, innovation, talent and skills at the executive level to unlock critical insights and themes.
Create actual market situations and explore the effects, measurements and variables of a new product and service communications, features, functions and benefit.
Crowdsource great ideas and feedback by collaborating in dynamic online communities.
Understand key traits, behaviors, goals, responsibilities, and needs of a specific type of user through developing profiles of your products' ideal customers.
Transform the way you run experiments, overcome challenges and validate ideas.
Build better relationships with your core audiences through regular brand health check ins to evaluate and measure your impact and performance
Gain deeper perspective and understanding from those that love your product's and brand and those that resist them so you can better serve your audiences.
Stay up to date with important feedback and insights from your teams and customers through efficient effective surveys.
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